DR PEPPER -
VALENTINES
Meet Dr Pepper, the weirdest drink in all the land, who believes life is about trying more weird.
For Valentine’s day, we launched Dr Pepper’s new flavour, Cherry Crush and showed how weird isn’t just a way of life, it’s the way into a person’s heart, soul and sound-proofed dungeon.
FILMS
“To love is to
weird, and to
weird is to love harder than two horny racoons
in a food bin
off the M25
- Gandhi, probably
VISUALS
ACTIVATIONS
We created lingerie for the Dr Pepper cans…
Wrote weird conversation starters on drink coasters that we placed in bars
And created dating profiles for our cherry crush cans in university newspapers
Oh, and then we created this bizarre outdoor office where our Dr gave weird love advice & handed out free Dr Pepper cans. Was it weird? You bet your hairy left arse cheek it was
TINDER ADS
Yep, we created a real Tinder profile for our Dr Pepper. Did he get more matches than me? No comment…
We also did special aisle placements in supermarkets and sponsored Love is Blind on Netflix
