Weird flavour, weird name, Dr Pepper is a weird drink. But weird is good - it’s interesting.
So here’s a campaign that encouraged people to
try more weird in life.
'Cause why be confined to normocracy, when you can be a lasagna ice-cream sandwich?
DR PEPPER -
TRY MORE WEIRD
These ads targeted anyone about to watch boring content so they’d be greeted by our gloriously strange ads first.
VISUALS
Features:
Campaign
Creative Salon
Marketing Beat